Portraits with a range of people associated with the Balfron Tower. A 27 storey residential social housing building in Poplar, London. Designed by architect Erno Goldfinger in 1963, the building was then Grade II listing in 1996. With plans to restore the tower in place, council and leaseholder residents are decanted out and short term "licence to occupy" guardians move in to hold an affordable yet unsteady fort. In heartland East End and moments from Canary Wharf, without rent protection the neighbourhood's community are rightfully cautious and already exposed to unwanted change due to the capitals growing housing market.
Alan moved into Balfron Tower October 2013 and continues working on the project.
Images from a busy and fun 8 day shoot with Ron Berry, TIm White, Andrea Rosenfeld and Ginnie Assenza from RPA and an amazing crew from Los Angeles. Retouching by Recom Farmhouse, production by and shot in the Greater Los Angeles area.
This is the final image of four from a vibrant and colour commission by Saatchi & Saatchi and Toyota. We worked with Mark Norcutt and Matt Hearn to Art Direct then merge the photographic and CG elements together, producing colour rich images for 3 models. Retouching & CGI by Recom Farmhouse.